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Using Relationship Marketing to Grow Your Business

How do you communicate with potential clients? Do you get calls from the phone book, through advertisements in the newspaper and your national provider? How about referrals from your best customers? As a student of marketing I am constantly researching how to build better relationships and attract the type of clients that will appreciate the products and service that I provide. I discovered the following article in an insurance blog on trendwatching.com. It comes from an April 2012 Trend Briefing called FLAWSOME: Why brands that behave more humanly including showing their flaws will be awesome.


How do you communicate with potential clients? Do you get calls from the phone book, through advertisements in the newspaper and your national provider? How about referrals from your best customers? As a student of marketing I am constantly researching how to build better relationships and attract the type of clients that will appreciate the products and service that I provide. I discovered the following article in an insurance blog on trendwatching.com. It comes from an April 2012 Trend Briefing called FLAWSOME: Why brands that behave more humanly including showing their flaws will be awesome.


"FLAWSOME: Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity

We are not trained in business to show weakness and flaws. It is just something you’re not supposed to do and yet the very people and products that we trust the most often have flaws. This comes from the fact that we all share many of the same flaws and respect and appreciate that in others. So when you communicate with potential clients don’t be afraid to show flaws that humanize you. Celebrate these differences that make you unique and the clients you are trying to attract will find you! For more information – Google:  flawsome



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