Have you “Upped your game” in the past year? Have you improved professionally over the past year? Is your team more experience and providing better care? Are you working towards and accreditation or a degree? If so you deserve a raise!
Seriously, did you pay more for products and services this year? Of course you did and that means that it costs more to run your business than it did last year. And yet, I have clients who have not raised their rates for five years!
Be fair, be honest but make certain you are accurately compensated for your work.